SXSW is held in Austin, TX, and combines a film festival, interactive festival (technology, gaming, etc) and a huge music festival (1400+ bands). This was my second time attending, and the show seems to grow exponentially. The marketing tricks grow at the same rate, with bigger and more extravagant ploys to get the attention of the thirty thousand or so attendees.
How can a little indie movie like "Standards of Ethical Conduct" stand out among all the noise?
I've always liked more subtle marketing campaigns, ones that reward the curious among us. So I left the following email among stray papers on lunch tables, food carts and crumpled in the corner of couches.
Here are some of my drops.
The question is, did anyone find these? Leave a comment if you did.
For those pranksters, feel free to download the doc and modify it to your heart's content. I know a couple folks who will probably push it much further than I did. Please share your stories.